- New to Appreciation Marketing? Check out this great book by Tommy Wyatt and Curtis Lewsey "Appreciation Marketing: How to Achieve Greatness Through Gratitude"
- Relationships trump everything: Cultivate connections with others that are genuine and authentic and build trust.
- Consider sending a Thanksgiving card instead of a Christmas card to show your gratitude to your clients.
- Gifts, Gift cards, and books go a long way in showing appreciation to your clients.
Today's marketing is appreciation based and building relationships with prospects and clients is of the utmost importance. A great tool for staying in touch, remembering birthdays and anniversaries as well as sending targeted direct mail campaigns is Send Out Cards. http://www.sendoutcards.com/39477
Build your list: By attending networking events and being engaged on social media will help build you list and establish your brand.
Resident Expert: You are an expert in your business. Use your expertise to establish your brand by speaking and events, writing articles and blogs, and hosting workshops.
Always Learning: Its your job to continue learning and stay relevant. Attending events, finding a mentor or coach, and listening to webinars are all ways you can continue to learn.
Networking and Notecards: Constantly stay connected with your prospects and clients through cards, notes of appreciation, and meeting regularly in person or virtually to continue to establish your brand.
Dominate Your Niche and Target Market: If people know, like, and trust you when they’re ready, they’ll buy from you and they’ll encourage others to do the same!
_Donna Duffy, co-owner and driving force behind 3EMarketing Solutions, also has two other small businesses—Academic Connections Tutoring and Memorable Milestones Event Planning. Her passion is to build community and help others realize and develop their potential.