- New to Appreciation Marketing? Check out this great book by Tommy Wyatt and Curtis Lewsey "Appreciation Marketing: How to Achieve Greatness Through Gratitude"
- Relationships trump everything: Cultivate connections with others that are genuine and authentic and build trust.
- Consider sending a Thanksgiving card instead of a Christmas card to show your gratitude to your clients.
- Gifts, Gift cards, and books go a long way in showing appreciation to your clients.
Today's marketing is appreciation based and building relationships with prospects and clients is of the utmost importance. A great tool for staying in touch, remembering birthdays and anniversaries as well as sending targeted direct mail campaigns is Send Out Cards. http://www.sendoutcards.com/39477
_Donna Duffy, co-owner and driving force behind 3EMarketing Solutions, also has two other small businesses—Academic Connections Tutoring and Memorable Milestones Event Planning. Her passion is to build community and help others realize and develop their potential.