- Trade places. Think like your clients.
- Tell your story. Passion, goals and mission can inspire and motivate prospects and clients to want to do business with you.
- Did you know? Keep prospects and clients informed with relevant, pertinent and interesting tips, and information.
- Shout outs! Recommendations and references--by endorsing, promoting, recommending and referring others, you are creating trust between you and your clients.
- Be real. Write like you talk.
- Testimonials. Let someone else sing your praises and tell others how great you are.
- Learning curve. What are you reading and learning about these days? What have you learned over the years that you can share with your readers?
- Trends, Tips and Technology. What’s new in your industry?
- Events. Do you have events that are coming up that your want your followers, prospects, and clients to attend?
- Fun facts and trivia. Have fun, inspire, cheer people up and cheer them on!
Donna Duffy, co-owner and driving force behind 3E Marketing Solutions, and is also the creator of Sage Success Studio, an online community for midlife women entrepreneurs. Her passion is to build community and help others realize and develop their potential.