- Making the most of Thanksgiving
- Why that’s a better time to send a card than Christmas
- Customer Appreciation—A great time to say thanks to your clients
2. Making a List and Checking it Twice
- Go through your list and clean it up
- Segment and Tag as well and as much as you can
- Be sure who should get which holiday greeting or promotion
- Try building your list through offers, coupons, gift cards and certificates
- As you get new leads be sure to put them in the right list before too much time passes
3. Sees You When You’re Sleeping, Knows When You’re Awake
- Track and Measure open and click through rates
- When using email, use an email marketing company like icontact
- When sending direct mail, use a promo code or coupon
4. All I want for Christmas is…
- Decide the purpose of your holiday marketing—sales or salutation
- Sell to prospects--conversion, sell more to customers--increase order size, get more subscribers—lead generation
- Make sure your message matches your motive
5. Happy New Year!!
- What’s coming? Let your prospects and clients in on what lies ahead
- Capitalize on resolutions and new beginnings
6. Seasons and Celebrations--Marketing all year long!
- HBD--Dr Seuss’, Albert Einstein and DaVinci
- St Patty’s, Valentine’s, Mother’s Day and more
- National Pretzel Day and National Jelly Bean Day--to name a few
- http://holidaysforeveryday.com/
7. Use Send Our Cards to make your life and your marketing easier
- Talk to the person who’s been talking to you about SOC and find out how to get signed up
- Get your database into SOC and pre-load your cards so that your campaigns go out in a timely fashion
- www.sendoutcards.com/39477