​If I could only have one way to reach you:

• to offer something of value to you

• to get YOUR attention and not worry that you would troll and scroll right past me

• so you would stop and connect with me

• a place where I could really say what I wanted to say

it would be email.

Over the years, I’ve built my tribe through email marketing. And, if I had to attribute the dollars I’ve made to one single marketing tool, it would be email.

What about social media? Yes, love it, use it and rely on it to grow my following, but to take the conversation to the next level, I use email to follow-up.

There’s also texting, and the open rate for that is off the charts. But to develop the relationship over time, I use email marketing.

And, even when I meet an ideal prospect or partner at a networking event, though I may connect with them through messenger, texting or on social, email marketing is integral to my ongoing engagement and nurture strategies.

So, if you're ready to shift your client communications into high gear using email marketing, this upcoming event is tailor made for you!

Here are just a few of the things we’ll focus on together in our upcoming Romance Your Tribe workshop:

• How to use email marketing and map out the messaging for every stage of your customer’s journey

• How to attract, engage, nurture and deliver to build a tribe

• How to retain your clients so they become raving fans and referral partners

• How to use your email service provider or CRM to create a hybrid approach of automation and high touch

• How to keep track of it all through Trello
  
  

Come spend the day with us, and be sure to bring your laptop and your logins, because we are going to get this done.

You'll leave with scripts, frameworks, templates, workflows, and above all, a solid strategy to use email marketing to Romance Your Tribe like never before.

Click here to learn more and to register.

I look forward to spending Valentine's Day with you!❤
​
To your success,
Donna xo

Over the years of being in business I've had to do some things along the way to make sure I stay on track. Here are some things I do everyday, so that I build my business, while making sure personal development and taking care of myself stay intact all at the same time.

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Have you ever put time into a really great project, poured hours and months into it, only to find that it just didn't deliver the ROI or the result that you had hoped for? Well today I want to cheer you up! Check out today's video to see my message to you.

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This week I have a question for you, are you finding yourself between the trapezes? Where you have something you're hanging on to, but in order to get to the next place you have to let go of this, so you can grab a hold of that. Are you in a transition? Here are a few tips to help.

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You do know that no one is going to come and dub you the CEO, right? You have no idea how long it took me to stand confidently in that title and identity! So, the question is, how are YOU staying in a CEO state of mind?

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I needed to downsize so we could up-level.

At first, I thought I was getting it wrong. I thought I needed to hang on to what we had built. We had only just moved here a year and a half ago. So, I thought we just needed to keep going in the same direction.

As the months went by, I realized that I was not going in the direction that would be most aligned with my heart and so began the gradual pirouette toward what would bring greater congruence and JOY!

In the process of moving from the 10th floor to 8th this past week, I expected to be more emotional. Instead, I have felt peace and contentment and have come to realize that to maximize my impact and influence in the world, ironically, I have had to minimize my local, physical imprint.

To widen my circle, I would have to lessen my attachment to space, stuff and other distractions that could sidetrack me from my greatest work yet.

Here are a few pics from our new office. Though it's less than ten percent of the space we had upstairs, it's welcoming and beautiful and the perfect next step to the start of a new chapter.

We're in Suite 813, which is my birth date, a lovely head nod and God-wink to tell us that we're headed in the right direction. We're right next door to The Hub @1201, a bright and inviting, co-working space AND we're just a few steps away from coffee machine that makes awesome lattes. What more could a girl hope for!

I have a supportive and loving staff and circle around me, God looking over me and guiding me and possibilities are abundant!

I'm grateful that I did not quit and would not settle but instead pushed through, staying true to myself and what stirs my soul.

Our new business model will lead with entrepreneurial, transformative retreats and coaching. We will offer tailored marketing strategies and business support to entrepreneurs, especially midlife women, so they can grow businesses that are aligned with their passion and are abundant with purpose and profit.

As women over 50 come alive to their truest offering and contribution, they will awaken to the best of themselves and in turn, bring their greatest work to a waiting world.

Here's to the courage to climb, to keep pushing through, and to not settling. Here's to reinventing--no matter what age, to being attentive to soul congruence and to being willing to step out yet again. I feel certain that the best is yet to come.

To your OUTRAGEOUS success,

Recently, I took a group of 13 women with me to Bethany Beach for a retreat called "Into the Deep". During our time together, we explored some really amazing things about ourselves, of what keeps us in the shallows and what keeps us from going into the deep. What inner inhibitors or outer obstacles are keeping you from bringing your greatest work to those who are waiting? 

Leave a comment and let us know what you think.

This week we're talking about what it means to know your season! We're going through some changes around here and we're in the process of transition, so this stuff is very close to my heart.

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This week we're talking about what it means to let go and just be! Check out these strategies to help you be your best self.

Leave a comment and let us know what you think.

This week, in honor of Father's Day, I want to share 5 business lessons I learned from my dad. Since my Dad is a big fan of the Digital Demitasse, this is a big shout out to him!

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